We invest in innovative consumer-focused companies, backing diverse founders across multiple categories. Our investment in early-stage companies helps to transform a first growth spurt into sustainable scale.
Inspiring founders with unique talent and vision
Next generation, differentiated, digital-first brands
Large growing sectors
Businesses with strong gross margins and the potential for improvement
Consumer goods & services
Software for retailers, brands or consumers
New and innovative retail technology
Passionate retail consumer base
Grace Beauty Capital has been an extraordinary partner for Supergoop!. They intimately understand the challenges of our business, specifically in today's digital first world. They have leveraged their expansive network to facilitate many key introductions to help us grow and spread our message of the importance of wearing SPF every single day. Holly Thaggard | Founder, Supergoop!