Grace Beauty Capital
Early Stage Consumer Investors We partner with visionary founders of early stage digital-first brands, consumer, and retail technology companies to help them take their vision from seed to success.
Experienced investors and operators, we leverage our deep domain knowledge, extensive networks, and unique operating expertise to develop impactful go-to-market strategies.

Our Investment Focus

We invest in innovative consumer-focused companies, backing diverse founders across multiple categories. Our investment in early-stage companies helps to transform a first growth spurt into sustainable scale.

Investment Criteria

Founded On Our Record of Achievement
We invest in founders with talent, vison and inspiration


Inspiring founders with unique talent and vision

we invest in next generation differentiated brands


Next generation, differentiated, digital-first brands

we invest in large growing sectors


Large growing sectors

we invest in businesses with strong margins and improvement potential


Businesses with strong gross margins and the potential for improvement

We Invest in: Consumer Goods & Services, Software,a nd technology.


Consumer goods & services

Software for retailers, brands or consumers

New and innovative retail technology

We Invest in companies that have a passionate retail consumer base


Passionate retail consumer base


Our Portfolio

Brave Sierra USA Capital Investment
The first-ever military native CPG company
Eloquii Capital Investment
ELOQUII designs and sells trend driven fashion apparel in sizes 14-24 (Exited 2018)
GlamSquad Capital Investment
On-demand beauty services for hair, makeup and nails – anytime, anywhere
Gwynnie Bee Capital Investment
A subscription-based plus size clothing rental service for sizes 10-32
Harry's Capital Investment
Vertically integrated, direct to consumer men’s grooming brand
Kiwi Crate Capital Investment
A monthly subscription service delivering science and art projects to kids ages 0-16+
MM Lafleur Capital Investment
Provides a wardrobe solution to professional women with its convenient and personalized way to shop
Parachute Capital Investment
A home essentials brand offering modern style, exceptional quality bedding and bath basics (Exited 2021)
Pause Well Capital Investment
Science for your skin and a community for your soul, products made for Well-Aging
Peloton Capital Investment
Cloud-based live streaming of instructional cycling content for on-demand workouts (Exited 2017)
Perch Capital Investment
Interactive retail display technology connecting brands and their products with digital media
Pinrose Capital Investment
A luxury fragrance brand founded to make high quality fragrance a playful, effortless experience for the millennial
PixLee Capital Investment
Visual marketing platform for brands and retailers to curate and leverage user-generated content
Primary Capital Investment
Offers mix and match children’s basics in vibrant colors for less than $25
Rothy's Capital Investment
Vertically integrated, direct to consumer stylish and sustainable women’s footwear brand
Share Rails Capital Investment
Software platform that provides retailers better solutions for online merchandising of in-store inventory
Supergoop Capital Investment
The only prestige skincare brand 100% dedicated to sun protection
ThirdLove Capital Investment
Vertically integrated, direct to consumer intimates brand that believes fit should come first
TrendAnalytics Capital Investment
Product intelligence engine that surfaces what consumers want today and tomorrow (Exited 2021)
Vengo Capital Investment
Digital out of home advertising and next generation retail network (Exited 2019)
Vorey Capital Investment
Professional network bridging the gap between your digital and in-real-life worlds
Warby Parker Capital Investment
A lifestyle brand that offers designer prescription eyewear at an affordable price (Exited 2021)

The Path To Growth:
More than Just Dollars

Path To Growth: Strategic Advisor, Network and Investor Introductions, Business Development, Brand Awareness
Network and
From Our Partners
Grace Beauty Capital has been an extraordinary partner for Supergoop!. They intimately understand the challenges of our business, specifically in today's digital first world. They have leveraged their expansive network to facilitate many key introductions to help us grow and spread our message of the importance of wearing SPF every single day. Holly Thaggard | Founder, Supergoop!
Grace Beauty, LLC
48 Saw Mill Pond Road
Edison, NJ 08817
Distribution Center
Packaging & Distribution Resources (PDR)
40 Saw Mill Pond Road
Edison, NJ 08817