Grace Beauty
Retail Sales and Marketing.
Strategy. Distribution. Success.
Grace Beauty is one of the leading distributors of beauty and consumer products in North America with omni-channel reach across more than 30,000 doors, and leading ecommerce sites. Since 1975, we have provided strategic solutions that take products from seed to success.
Grace Beauty is a pertner with: Deep Values, Extensive Resources, Global Vision, Never-Ending Passion, and has a Long History of Successes.




The Value We Bring


Whether yours is an established beauty company or a growth brand, Grace Beauty gets your product to market and drives long-term sustainable growth. We partner with you and invest in your brand, supplying the retail sales, marketing and distribution infrastructure that fosters expansion into new retail markets.

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Our Retail Channels


Brick and mortar. Ecommerce. We market, sell and distribute products where
your customers are shopping.

Walmart Distribution
Target Distribution
Walgreens Distibution
CVS Distibution
RiteAid Distibution
Meijer Distibution
Sams Club Distibution
HEB Distibution
Ulta Beauty Distibution
Sephora Distibution
Kohls Distibution
Shoppers Drug Mart Distibution
Walmart Canada Distibution
Ross Dress For Less Distibution
Marshalls / TJMaxx Distibution
Amazon Distibution
HSN Distibution
QVC Distibution

Our Process: Proven and Continuous


To go to market and drive sustainable growth takes more than siloed efforts—it takes a fully integrated process. Our services have been developed over decades of experience in beauty and consumer products and provide the all-inclusive process you need to scale your business into new retail markets. We work in harmony with your team and partner with you throughout the retail journey.

\ Our Proven Process: Market Strategy, Retail Sales, Supply Chain Management, Measure Results, Market Assessment

Market Assessment


We do in-depth analysis to reveal actionable insights on:

  • Category Size
  • Competitive Landscape
  • Pricing Strategy
  • Shopper Trends
  • Channel/Retailer Strategy

Go-To-Market Strategy by Retailer


We use our vast retailer knowledge to define:

  • Optimal Assortment Strategy
  • Pricing
  • Size of Prize
  • Marketing Plan
  • In-store Merchandising
  • Omni-channel Approach

Retail Sales & Execution


We know the art and science of:

  • Effective Retailer Pitches & Negotiations
  • Account Management
  • Program Management
  • Creative Development to amplify your brand's voice

Supply chain Management


We manage all the details behind:

  • Purchasing
  • Program Sourcing & Assembly
  • Inventory
  • Retailer Supply Chains
  • Warehousing

Measure Results


We constantly work with you to optimize and innovate:

  • POS/Shipment Forecasting
  • Retail Analytics including:
    • SKU Productivity
    • Sales Trends
    • Shopper Insights
    • Marketing Programs
  • Plan for next year

Each new selling cycle circles back to Market Assessment, and the process starts again. Ever dynamic, all-inclusive, highly responsive, extraordinarily effective – Grace Beauty’s process drives your long-term growth.

Some of Our Partnerships


Bondi Sans
The #1 self-tanning brand in the world. Australian Made. Globally Loved.
Coty
A world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands.
Interparfums, inc
Develops, manufactures and distributes globally prestige perfumes and cosmetics

Our Approach


Integrated Marketing, Distribution, Logistics and Sales Partner

Integrated

We operate as an extension of your organization. Working hand-in-hand creates a seamless flow of communication, data and activity.

Insights Focused - Beyond Data and Analytics Consumer Insights and Retail Strategies

Insights Focused

We go beyond the numbers. We leverage data insights to identify what consumers want, creating retail strategies and product design that resonate.

Metric Oriented approach to product sales management cycle.

Metrics Oriented

We hold ourselves to clear, definable standards. We test, measure and analyze our efforts to ensure that we are always exceeding expectations.

Customezed Approach to each customer and product with go-to-market approach

customized

We know what makes each audience unique. We partner with our clients to formulate a go-to-market approach that is tailored to each brand.

Our Nimble approach allows quick pivots to unexpected retailer and marketplace experiences.

Nimble

We’re structured for flexibility. Retailers and the marketplace experience unexpected shifts; our team is agile to pivot quickly.

Vested In Your Success - we directly purchase your inventory and help build brands.

Vested In Your Success

We build brands. To us, directly purchasing your inventory isn’t a cold transaction. It’s an investment in your future, fueling your growth and mitigating risk.

From Our Partners
Bondi Sands had some international success before 2019; however it was critical that we find a brand partner and distributor in the biggest market of the world that not only has expert knowledge of the retail landscape but the passion to deliver on our brand objectives. Grace Beauty, led by Frank Fazzinga III, is not only a value led company which includes trust and integrity, but the team members are passionate FMCG experts that are dedicated to growing our brand.

We have enjoyed some incredible success already in the USA by becoming the number 1 self-tanning brand in both Walgreens and CVS with unprecedented market share within our category (within only 2 years of our USA launch). We look forward to the next the stage of growth with Grace Beauty as we continue to strive together in achieving the brand objectives for our customers across the USA.

Shaun Wilson | Co-founder and Managing Partner, Bondi Sands
Headquarters
Grace Beauty, LLC
48 Saw Mill Pond Road
Edison, NJ 08817
212.586.0100
Distribution Center
Packaging & Distribution Resources (PDR)
40 Saw Mill Pond Road
Edison, NJ 08817